I recently spent a really interesting day at my local college on a “Preparing for Professional Practice’ course. The day was full of good ideas, and I may well blog a summary at some point. For now – I want to focus on one particular question raised, that being ‘What’s the most important part of your marketing strategy?’
Much discussion about websites, flyers, and galleries ensued. Once we were all talked out, our tutor asked, ‘Who here has a business card?’ There were seven of us in the room, and only one of us could answer this question positively. Our tutor suggested that the humble business card is that most important part of the marketing strategy.
Initially I felt underwhelmed. I can’t remember the last time I ordered business cards, they’ve become somewhat unfashionable in many business circles I currently move in. The idea stuck in my head, and over a few weeks, it stayed stuck – niggling me. I decided to explore the niggle, and found myself looking through loads of my work, searching for images which might look good as a business card. I chose, rejected, rechose, rejected, again and again and again. In the end, I settled on five images, each of which tell a story as well as making a visual statement.
You’ll find all these images, and a variation of the one on the bottom right, elsewhere on the blog, so I won’t retell the stories here and now, but next time you see me, ask me for my card, and I’ll happily tell the tale behind the image.
I used Moo to print the cards which are made with super thick 600 gsm paper with a lovely blue seam sandwiched in between the layers.
Will the humble business card become the most important part of my marketing strategy? Time will tell.